Demi Lovato Signs On As New Face Of Skechers

JUST ADDED: 5 Seconds of Summer will be rocking the stage at this year's iHeartRadio Music Festival Village in Las Vegas! The band sat down with Ryan Seacrest to break the news. Click here to buy your tickets now, before they sell out!


Check out the full lineup for this year's iHeartRadio Music Festival



Demi Lovato Signs On As New Face Of Skechers

Listen to Demi Lovato Radio on iHeartRadio

Demi Lovato is the new face of Skechers.  Following in the footsteps of fellow pop stars like Britney Spears and Christina Aguilera, Demi has signed on to represent the California-based shoe brand through 2016. 

The 21-year-old says in a statement that she's excited to be promoting a brand that "[her] generation grew up with," and looks forward to introducing the new collection to her fans. 

Women's Wear Daily reports that Demi will be featured as a part of Skechers' global campaign, including ads for digital, in-store, print and television.  

Meantime, the star is prepping for her world tour "Demi," kicking off in Baltimore on September 6th. 

Photo: Getty Images


More Articles


Z100 is an iHeartRadio Station

© 2014 iHeartMedia, Inc.